The 2026 Próis Nonprofit Hero is Gunnison Tough

This October, your Prois purchase does more than gear you up for the outdoors. It gives back to a community fighting for its own strength.

In honor of Breast Cancer Awareness Month, Prois is donating 5% of every online sale to Gunnison Tough. Both Gunnison Tough and Prois hail from Gunnison, Colorado, so it’s an organization dear to our hearts and our community.  Gunnison Tough is a partner to the national Tough Enough to Wear Pink and Wrangler Bucking  Cancer organizations. It's an incredible local nonprofit dedicated to keeping our community strong through comprehensive cancer support. 

🚗 Transportation Program - vehicles or drivers to safely
transport Gunnison cancer patients to out-of-town treatments

🏡 Lucy's House - a home away from home near treatment centers

💗 Friends of Tough - financial and services assistance for
patients and families

🌿 Make it a Great Day - integrative therapy services

🌸 Pink Sisters - support group

🌟 Sparky's Fund - scholarships to help to cover the cost of opportunities for youth that the family would otherwise not be able to access while going through treatment

 What makes Gunnison Tough truly special isn't just the programs — it's the people. From volunteers to donors to board members and staff, this is a community that shows up. Clients say it best: it's not only the financial support that matters most, it's being heard. Having someone who knows how to navigate a scary cancer diagnosis. A hand to hold, someone to listen, a cheerleader in your corner.

Shop this October knowing
your purchase helps fund comfort, courage, and community for Gunnison Valley families facing cancer.

Every purchase is a form of support. Every dollar goes directly to supporting cancer patients and their families. Every story matters.

💛 Learn more about Gunnison Tough Programs → https://gunnisontough.com/programs/

#ProisGivesBack
#GunnisonTough #BreastCancerAwarenessMonth #StrongerTogether
#CommunityOverEverything #ToughEliteProis