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Who we are

Welcome to the world of Prois where we believe women hunt hard and deserve the gear to support their pursuits. What sets Prois apart? It is our belief that women require performance outdoor gear for their hunting and field pursuits. We select only the top rated performance fabrics to provide windstopping, wicking, waterproofing, silence and thermoregulation. We create each item to maximize efficiency and functionality in the field utilizing signature features.  We engineer all of gear expressly for women and we maintain creative control in each and every piece we manufacture.  We are committed to you, the female hunter.

Prois Is A Female Driven & Ran Company
Designed By Women for Women
Join Us & The Prois Lyfestyle
#PROISPROUD

WE'VE GOT YOU COVERED

Próis Vision

Prois’® vision is to be the best in market for female hunting and field gear.  Being the best means providing unsurpassed quality, topnotch customer service, cutting edge technology and a clear vision for future growth so that we do not just create customers…we create fans.

Próis Mission Statement

Prois® has absolute clarity in all we do.  We manufacture and market the highest performance hunting and field gear for women.

Próis Corporate Principles

Excellence is not enough…perfection is expected.
Customer service is a priority whether our customer is a dealer, online consumer, industry partner or media representative.
Sustainable growth is our driving factor.
Integrity in all we say and do.

Words from our fearless leader and CEO Kirstie Pike

It’s hard to believe that Prois has been kicking in the industry since 2008.  Nine years.  I never would have imagined I would still be here doing this fantastic job and working with so many fantastic people nearly a decade later.  Here’s to the power of the ladies!

When we first stuck our toe into the hunting industry, it just so happened that the timing couldn’t have been better.  There was an absolute lack of any performance hunting gear for women.  The industry was just taking note that women were a powerful purchasing force.  Outdoor television was just taking off and there were soon to be women on nearly every show on the various channels.  The women’s hunting industry was now the buzz.  It was determined that women made up about 11% of hunters  and this was really the first time the industry took note of the women who had long been involved in hunting and the outdoors.

Reatailers  and manufacturers became very eager to cater to this emerging hunting population.  Retailers rolled large purchase orders for women’s products.  Manufacturers began to ‘shrink and pink’ everything from knives to A/R’s to boots to bows.  Everyone wanted to capture this huge, untapped market.  Women were everywhere.  Every ad was now catering to women.  Every product line now had a female spokesperson.  Everyone was set to capitalize on this demographic.

As Prois continued to ride the female hunting boom, I became more and more confused by it all.

  1. If the demographic was so large, why did 4 of the other ‘women’s only’ companies fold?
  2. If the demographic was so large, why were big box stores underselling and returning shipments?
  3. If the demographic was so large, why did men’s companies who tried to dabble in women’s gear cut those lines?
  4. If the demographic was so large, why were big box labeled women’s brands also ending up in the discount caves?
  5. If the demographic was so large, why were specialty stores unable to move much in the way of women’s apparel?

Then it began to happen.  Retailers began cutting back on their purchase orders of women’s products.  There became an overall “we just can’t move that much product” feeling.  A dose of reality for all of us, as it would be.  It was at this time we saw a few of the women’s only companies drop out of the market.  It was at this time Prois began to consider the need to move to a direct model.

I had been watching the trends and watching for this huge onslaught of incoming female hunters.  Now, it is indeed noted that women were indeed being considered the fastest growing demographic in the hunting industry, I was not seeing the predicted onslaught of numbers first predicted back in 2008.  In fact, I didn’t see those numbers at all.  Additionally, I have not seen updated numbers of women in the hunting industry since 2013.  At that time, women were still considered to be 11-13% of the overall number of hunters.  And, food for thought, this number is determined by number of hunting licenses purchased.  Invariably, it is not inconceivable that a portion of tags purchased may be purchased in a woman’s name but not necessarily by a woman.  It is, unfortunately, a variable in the mix.

Now, here is NO denying that women are definitely a strong demographic in the industry.  We watch closely for trends.  While it is difficult to put a number or percentage of female hunters out there, here ARE some things we have noted.

  1. The numbers have been consistent, with little variation.
  2. Purchasing patterns are changing.
  3. Women are becoming gear junkies. They are true to their preferred brands and are fiercely loyal customers.
  4. Women, while always passionate, are taking hunting to a whole new level. I find their stories remarkable and am thrilled to see the professionalism and growth of this sector.
  5. Women are searching for gear specifically for them. But they are not looking for men’s equipment that is smaller and covered with a slathering of pink paint.  They are looking for the very best equipment/gear that fits their frames, their hands, their strength and even their height.  It is a great trend to watch as many manufacturers are finally seeing female hunters for what they are.    Not female hunters.

So with that, hats off to the ladies!  I am eager for the next numbers to emerge and cannot wait to see those numbers knocked out of the park.  I am proud of the women’s industry and all of the ladies who flourish in it.  This sisterhood is something to behold and I am humbled daily by each and every one of you.

Now…get on out there and prepare to knock down some turkeys!  The season fast approaches…Thank God!!

 

Carpe Diem!
Kirstie Pike, CEO Prois

WHATEVER MOTHER NATURE THROWS AT YOU, WE HAVE YOU COVERED!

COLD WEATHER

WARM WEATHER

HOT WEATHER

WET WEATHER

Why Choose Próis?

Próis Hunting & Field Apparel for Women recognizes that women need gear developed specifically for their specific body composition, their thermoregulatory requirements and their specific layering needs.

Engineered for success
#PROISPROUD

OUR AMAZING TEAM

Kirstie Pike

CEO | Bathroom Cleaner | Fearless Leader

It is true.  I am the founder and CEO of Prois. While I may boast those titles on my business cards, my additional job titles include Rabbit Excrement Removal Specialist and Waste Removal Coordinator.  When not tending to these duties, I manage the administrative functions, design and development, marketing, oversight of the State Coordinators and all duties as otherwise determined.  (This is how I got promoted to Executive Toilet Cleaner)  When I am not stooped over my computer fussing over accounting matrices or at the production board rejecting the 35th fabric sample…I can be found staring absently at Katherine Grand wondering how any adult can leave the house in camo and plaid.  Additionally, I can be found skimming the Colorado labor laws to determine if larping accidents are covered by Workman’s Comp.  If you should need me, email me.  For those that know me…your attempts by phone are futile.  Godspeed!

Katherine Grand

Sales Guru | Pro-Staff Coordinator

Katherine Grand has been working at Prois now for 8 glorious fun-filled years. Her likes include falconry, shenanigans, impressions, equine, selling people more Prois that they planned on buying, fly fishing, and women’s hunts. Do not ask her about any of these subjects unless you have a comfortable place to sit and hours to kill. She will make allowances for bathroom breaks if you broach the subject of falconry. She is an expert on helping women find the right Prois products for their adventures and she has a knack for recommending the right sizing over the phone. If you laugh at her jokes she will always give you an added discount as that is her only real requirement for friendship. Call her today at 970-641-3355.

Hannah Hanson

Shipping & Inventory Specialist

Hannah has been organizing the Próis headquarters one file, box, or corner at a time since 2014.  Aside from being the official office organizer, she also oversees shipping of our orders and is the inventory queen…. If it is in the warehouse, she will know where it came from, how it got here, and will most likely have it on a spreadsheet (or 2… or 3…).  If you happen to call during show season, she’ll most likely be starved for human interaction as she’s usually the lone survivor holding down the fort while Kirstie and Katherine are out on the road.  If you have any questions on shipping, tracking, or your order, give her a call!

Mia Enstrom

Social Media Coordinator

Mia has been an avid outdoorsman & hunter all her life. Now being a mother, she is passing down the tradition just the way her parents did to her. From raising her son, hunting every chance she can, helping her husband with taxidermy, taking to the woods for photography, or even clocking in to work for Prois, her life revolves around the passion she has for the outdoors. Mia has been a big supporter of Prois for a few years and takes great pride in wearing the “P” on all her adventures.

Prois will ALWAYS be there.

Paul Coleman

I.T. Wizard

Paul Coleman AKA The Fixer is in charge of making our advertisements and social media campaigns not look like a grade school child made them. He is also responsible for making sarcastic jokes that slap you in the soul 5 minutes after you walk away. He builds the most beautiful websites this side of the Mississippi and he can make anything possible in the world of photoshop and visual media. Do you want your deer hunting photo to be transformed into a photo of you with your trophy Manticore? Just ask and he will make it so with his skills in wizardry. His likes include line dancing, wearing women’s clothing (AKA Próis), tattoos, and wearing plaid with camo. He dislikes needles which we find incredibly ironic given the tattoos.