PRÓIS® HUNTING & FIELD APPAREL OFFERS DIFFERENCE-MAKING MARKETING TOOLS

Company Employs Home Hunting Party and Personal Shopping Assistant Programs to Deliver Customized Services and Products to Female Hunters

IVY_20131018_3132

Newsflash! Female hunters are here to stay, our numbers are growing and we’re tired of wearing oversized and ill-fitting men’s gear. Here to save the day, Próis® Hunting & Field Apparel has developed a complete line of superior hunting clothes to give female hunters what they want, and need – high performance gear made for their bodies so they can focus on hitting targets and taking down game, big and small.  To go hand-and-hand with its high-performance product, Próis promises paramount service.  As part of this pledge, the company has built a number of programs to deliver tailored service to female hunters including its Home Hunting Party and Personal Shopping Assistant Programs.

There’s no party like a Próis Hunting Party!  No boring Tupperware here, Próis invites its best customers and what we expect are some of the country’s brightest female hunters to embrace what they love to earn free Próis gear and bring home the bacon.  It’s as simple as signing up, setting a party date and then, well, throwing a party.  Hosts can earn cash, free product and on top of it all, both the hosts and guests will see significant savings on all purchases. There is no commitment, contract or financial commitment other than the cost of a small box being shipped to your house with samples.  The 2014 party theme is “The Bear Necessities” – yes — hpl– but it’s a party, so go with it!

Próis aims to be where female hunters need us and the Personal Shopping Assistant Program was designed to do exactly this.  The concierge program, for outfitters and lodge owners, allows our experts to be your experts, giving your clientele customized attention.  Everyone loves to be “hooked up” by an expert.  Let our knowledgeable professionals choose exactly what your guests need for their excursion based on what they will be hunting, where they will be, for how long and all the rest of the details.  All your clients will receive a discount, plus you’ll get a percentage of the sales either in cash or merchandise.  Those signed up for the program – guides, lodge owners, personal outfitters – will also receive a discount on all merchandise purchased for themselves.  Program participants receive marketing support in the way of catalogs, signage and other advertising materials.  The program is a no-brainer with no minimums, no contract and no commitment.

A number of recent studies show retailers can benefit by catering to an increasing number of women hunters.  Current research shows not only is the average hunter spending more money a year, that hunter is becoming more and more likely to be a woman, a trend retailers across the nation should pay attention to according to experts.  The most recent U.S. Census Bureau found there are 13.7 million hunters in the nation – 11 percent of them are women.  A 2011 U.S. Fish and Wildlife Service conducted a national survey that indicated 13.7 million hunters spent 38.3 billion dollars on hunting.  That translates to 4.2 billion dollars spent by women alone.

Próis was created for women, by women and they are proud to serve as the premier manufacturer of hardcore women’s hunting gear.  Each garment is created with the most technologically advanced fabrics available and a host of advanced features to provide comfort, silence and durability.  The company’s out-of-the-box thinking has resulted in amazing designs for serious hunters that have taken the industry by storm and raised the bar for women’s outdoor apparel.

For more information, contact: Próis Hunting and Field Apparel, 28001-B US Highway 50, Gunnison, CO 81230 · (970) 641-3355 ·

Or visit: www.proishunting.com.  Próis has garnered a great following of men and women throughout the industry through their wacky shenanigans and humor.  Fondly called the Próis Posse, the Próis followers ramp up the craziness each day. Keep up with our lovably wacky team through Facebook, Twitter, Pinterest and LinkedIn.  Warning:  Próis social media is not for the faint of heart….and “your mom” is not really your mom…it’s a metaphorical mom.  You can also check out the latest updates on Próis field and pro staff and company news via the Próis blog.