By~Kirstie Pike, CEO Prois Hunting Apparel for Women
Social media is indeed an integral and useful part of any business in this day and age. At Prois, we heavily rely upon the traffic that social media avenues drive to our business. It is a useful tool in terms of opening up the world of hunting, as well as our products, to women across the globe. However, I am noticing another trend through social media- an overt sexifying (ok, so this is my word…I like it. Maybe I will send it to Wikipedia) of the image of the female hunter. What is even more interesting is that women are doing it to themselves.
What a world.
While I have truly tried to be outraged by this, I have to be honest…I find it completely humorous. Not the kind of humor that causes one to give a cheeky half-grin. I am talking the kind of humor that causes one to giggle out loud and call the co-workers to the computer screen. For those who are not familiar with that which I speak, I will take you on a tour of Facebook. Fasten your seatbelt.
A female hunter who shall remain nameless recently posted new photos of the doe she harvested with her bow. While I was looking at the photo I couldn’t help but notice…this woman posted two separate photos. One with her shirt dangerously unbuttoned. I’m not sure, but I think she should check for ticks, sticks and debris. In the next photo it would appear that this poor woman must have been very, very hot because she apparently removed her camo pants and replaced them with some incredibly short cut-off’s. I’m unclear as to the need to then straddle the harvested animal, but apparently John in Alabama thought it was “hawt”. Neat.
Mom always said, “Just because you can does not mean you should”.
Oh. Here’s one. A young lady has just posted a photo of herself in a camo bikini, in a treestand with her bow at full-draw. Where to start? Despite the obvious, I have questions for her. How did you get up there without shoes? Who in the heck took that picture? Is it really uncomfortable to wear a safety harness over that bikini? How in the heck are you able to produce so much cleavage at full-draw? (We tried to replicate this in the office…it is quite a feat!)
I don’t think her mom is on Facebook.
Wait- here is another one. Here is a girl who posts that she is ready to get out and hunt today. She must be ready to go hunting as she is holding her bow at full-draw. Don’t we all walk around with our bows at full-draw? She is wearing dangerously tight camo pants. (It is true- I worry about blood flow to her feet) AND she is wearing, you guessed it, a camo bikini top. While I am certain she went trudging off into the vast wilderness to harvest her beast- I wonder if she was able to find her way off of the train tracks she was straddling. Lord knows there is nowhere to carry a compass. Comfortably anyway. John from Alabama did not comment, but I think he would have approved.
How artistic. And pensive.
I can only wonder if these ladies truly feel that this image is beneficial. I for one think not. I believe that the true image of the female hunter is that of the mom, wife, daughter or grandmother who works hard to hone her skills and knowledge while still passing the heritage on to others. She respects wildlife, the outdoors and most importantly…herself. She is a role model. She is a conservationist. She stands on her own merit. She is you or me.
…and she wears clothing while she hunts. Just saying.
As a side note…on 10/19 we changed the cover photo from this blog to feature a photo of one of our employees. With some concern out there that comments about the message of this blog were directed at the model in this stock image- we chose to change the photo to one of our own employees with her approval. We believe the message of this blogpost remains the same.
By the way…we have repeatedly inquired as to why she (our employee) was indeed wearing a tube top and shorts while shooting this AR. She mentions something about wanting to impress a hot military guy. She also confirms she got the guy. As a sidenote…NO AR’s were violated in the taking of this photo.