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Norcal Cazadora- Prois Apparel Review

We had the great fortune of meeting La Cazadora at the SHOT Show. AKA, Holly Heyser, Laz Cazadora is a fellow hunter who is lucky enough to devote her time to writing about women in the industry on her Norcal Cazadora blogsite as well as writing for Jesse’s Online. We immediately hit it off…not only is Holly an avid waterfowler ( I will definitely want to pick her brain as we develop our waterfolwer line) but she is intelligent and posesses a wicked sense of humor. Ahh, but I am rambling…

Take a minute to check out what Holly has to say about Prois. As well, the link to her blogsite is listed under ‘links’- her blog is very entertaining and very much worth viewing.


It’s official!  Prois Hunting Apparel “officially” launched our line of high-performance hunting gear for women at the 2008 SHOT Show in Las Vegas.  As we arrived in Vegas, we were met with many obstacles such as website crash, clothing sample glitches, press conference re-arrangements and even a sad taxi cab ride that ended in front of the MGM Grand with us dumping ALL of our media information on the ground in the taxi line. (believe me when I tell you, there isn’t much patience with taxi drivers waiting in line watching you scramble on all fours trying to pick up cd’s, business cards and various other oddities!)   Despite it all, Prois was welcomed to the industry with overwhelming excitement.  Leading women in the industry from writers to tv celebrities to retailers flocked to the booth- every female hunter had the same sentiments… It is about time someone did this!  We were amazed at the outpouring of support and excitement.  Can I also mention that numerous women were so excited that free hugs were offered!  The amazing women we met at the show only reinforced what we already knew…female hunters needed a line of hunting gear that was high-performance and functional, yet created to fit the female form.  Ladies, I think, no wait, I KNOW we have what you want. 

We are excited to mention that we were filmed by the Outdoor Channel as part of their SHOT Show review.  (Photos attached!)  We will post airing time and date!  As well, it seems you will be seeing and hearing MUCH more from Prois.    As well, Prois will be a main sponsor for Sticks and Stones tv and magazine.  Sticks and Stones was particularly interesting to Prois as it spans a wide field of viewers/readers that have many of the same interests that we do- hunting, fishing, rodeo, country music, and yes, even Nascar!  Again- check out this show and publication- it is entertaining and well done!  You will also be seeing us aired on a couple of turkey hunts this year.   We will also be featured in Outdoor Life as part of the Mother’s Day/Father’s Day wish-want issue!  Many product reviews are in the works and we will keep you posted as we go.  We are also in negotiations with other hunting shows regarding sponsorship options with their leading ladies!  Again, we will keep you posted!

We are moving ahead and ready to go!  We are excited to announce we are in the production and field testing phase of our plus size line!  We aim to have this on the market before fall.  As well, we are beginning to prototype our wetlands line!  More exciting options coming!

“Women Hunters”- Why Isn’t There a Real Word For Us?

Not a new concept really, but as I have moved forward in this industry, I have found it quite interesting that there is not a word for “women hunters”.  Of course, there is “huntress”, but that really conjures up images of running through the darkest jungles in attempts to procure flesh for the eating.  Not so fitting for the 21st century.  “Female Hunters”-  sounds sterile to me.  I guess we could go the route of many sports and try “Lady Hunters”.  Sounds like desperate men in bars.  Not nearly the punch that “Lady Titans”  or ” Lady Mavericks” carry.  (By the way, what IS a Lady Maverick?  Anyone?  Beuler?) 

I have scribbled other options….”She Hunter”- uhhh- no.  Sounds alarmingly like the She-Devil.  (although it may be fitting at times, probably not the best tag line).  Words like Chick, Girl and Gal are quite fun while hanging out with the girlfriends, but do not come across in sporting magazines with quite the right spin.  Once again…why is there NOT a word for us.  Odd, huh?

An interesting aside…have you noticed that this does not happen in reverse?  For example, “stewardess”.  (Now hang on, we will get to the evolution of the flight attendant)  As men entered the industry, I don’t recall job listings advertising “Man Stewardesses”  Ahhh…revolution!  Enter the Flight Attendant…   Seamstress?  Nope, not a single “Man Seamstress” or “Male Seamstress” advertisement around.  I don’t believe you will find it in Wikipedia either. What you do find is an absolutely PC tag listed as “Cut and Sew Personnel”.  Woah- that sounds so much better!  “He-Nun”, don’t think so.  I believe I could beat the proverbial dead horse here, but it doesn’t take a “Lady Rocket Scientist” to see where this is going.

 So what is it?  Let me hear your ideas!  Save us from becoming the next “Ms. Hunter”.  Who knows, you just might be Wikipedia- worthy!