Latest Blog Posts

Clear Your Freezer Recipes! Shredded Elk Sandwiches

As part of Big Game Preparation month at Prois, we are focusing on some great recipes to help you clear your freezer of your wild game remnants!

This is a great recipe for any roasts not yet used!  Give it a try!

Shredded Elk Sandwiches

Shredded Elk Sandwiches

Ingredients

1 1/2 cups ketchup

3 tablespoons brown sugar

1 tablespoon dry mustard powder

1 tablespoon lemon juice

1 tablespoon liquid smoke flavoring

1 teaspoon onion powder

1 teaspoon garlic powder

2 teaspoons celery salt

2 teaspoons ground black pepper

2 teaspoons Worcestershire sauce

1/8 teaspoon ground nutmeg

3 drops hot pepper sauce

1 (4 pound) elk roast, cut in half

10 hamburger buns, split

~~ Directions~~

1. Whisk together the ketchup, brown sugar, mustard powder, lemon juice, liquid smoke, onion powder, garlic powder, celery salt, black pepper, Worcestershire sauce, nutmeg, and hot pepper sauce in a bowl. Place the elk roast into a large slow cooker, and pour the sauce over the top.

2. Cover, and cook on High until the meat shreds easily with a fork, about 5 hours. Shred, and serve on the hamburger buns.

A Word From the CEO- Bringing Gear to Life!

By Kirstie Pike- CEO

 I am often asked how it is that we develop a particular item for our gear lineup.  While this can be different from company to company…here is the down and dirty of Prois product development.

  1.  We identify a need.  We may do this based on personal preferences.  We may do this based on customer requests.  We may do this based on holes we have identified in the market.
  2. Research.  Once we determine which product we want to start developing, I spend quite a bit of time checking on the current market offerings.  If it already exists AND it bears any sort of conceptual comparison to what we are considering we will determine if there is a place in the market for the item we are creating.  If so, we move forward!  If not, we go back to the drawing board.

    Planning Chaos

    Organized Chaos

  3. We get the product development team working together on overall fit first.  We use a small development team of three people.  Having a larger team than that makes forward movement pretty much impossible!
  4. Once we have the key fit features determined, we add the technical features that we feel are most important.  This is actually the most fun part of product development.  It is where creativity really comes into our designs.
  5. We submit all of our information on to our manufacturer’s design coordinator.  From here, we determine fabrics, colors, fills, camouflage patterns, zippers, pulls, embroidery, etc…
  6. Prototype samples are completed and sent back for the design team review.  It is at this point we recreate the fit.  Add or eliminate features.  Change colors or fabrics.  Revise embroidery placement and color.  We assimilate the information and send that back to the manufacturer design coordinator.
  7. New prototype samples are issued and the design team takes to the garment again.  At this point, we push the garment into the field to give it a true test of endurance, fit and functionality.  Sometimes we actually pull a product at this stage if we feel it is not to the Prois standard of excellence.

    ...A garment takes form...

    The garment takes form!

  8. We assimilate more information and changes for revisions.  At this time, we are approving color dip samples, tag designs, care instructions, hang tags, folding patterns, bag/boxing details and fine-tuned details down to zipper pulls and snaps.
  9. A final prototype is issued for review.  Once the team all agrees on the garment, we issue the final order for production.

Interestingly, this process takes much longer than one would think.  For example, our Archtach down jackets took over a year to develop.  We have learned over the years to accept nothing short of perfection.  It can be really frustrating for all parties involved when we think we are about to pull the trigger on production- then we determine we need to make a very small change.  However, the end product shows our dedication to the process.

And soon a garment comes to life!

And soon a garment comes to life!

I believe one of the MOST satisfying aspects of this job is when our production lands in the warehouse and we actually get our hands on the finished products.  It is really satisfying to see a concept come to life.  It is even more satisfying when our customers love the product as well.  As crazy as it sounds, it is a very personal experience.

So what is coming next for Prois product development?  Stay tuned!

CLEAR YOUR FREEZER RECIPES! Vension Chili

By: Kirstie Pike- CEO Prois Hunting & Field Apparel for Women

It’s big game hunting preparation month at Prois.  As we started discussing content for this month, it occurred to me that one thing I was personally focusing on was clearing out some of the remnants from last years hunts.  Like most of you, we have devoured a good portion of our prime cuts of differing game.  When I open my freezer I see a metric ton of burger and a variety of odds and ends that I need to put to fast use.

With that…we will be offering up some great recipes to help you clear your freezer!  Some recipes will be our own, some will be tried and true recipes from others!  Feel free to contribute anytime at info@proishunting.com!

I tried this recipe for venison chile by Hank Shaw, who is easily the finest wild game chef.  Check him out sometime at http://honest-food.net/.  You will be hooked!

Venison Chili

Photo and Recipe Credit:  Hank Shaw – Hunter Angler Gardener Cook

Serves 8 to 10.

Prep Time: 1 hour

Cook Time: 3 hours

  • 1 pound pinto or black beans (optional)
  • 4 each, dried ancho, guajillo, pasilla, cascabel, mirasol or mulato chiles. ( I personally have very limited access to these where I live…so I use any sort of chiles that are available.)  Also…for me- pickled jalapenos add a nice flavor here too.
  • 1/2 pound Mexican chorizo or bacon. (We actually use venison chorizo which works nicely here!)
  • 2 to 3 pounds venison, ground or diced
  • 1 large onion, diced
  • 6 to 8 cloves garlic, chopped
  • 2 tablespoons sweet or smoked paprika
  • 2 tablespoons cumin
  • 1 tablespoon ground coriander
  • 1 tablespoon chipotle powder (optional)-  I have used ancho powder before and it blends nicely if you can’t get chipotle powder.
  • 2 or 3 tablespoons tomato paste
  • 1 cup of black coffee
  • 3 tablespoons molasses (The molasses adds a great flavor here!)
  • Beef or venison broth (have a quart ready)
  • At least 2 tablespoons salt
  • Cilantro and shredded cheese to garnish

 

  1. I personally use canned beans for this…but if you prefer dried beans soak beans in water overnight. If you have forgotten this, pour boiling water over them and soak for 4 hours, changing the water after 2 hours. Break up and seed the chiles and cover with boiling water. Let stand for an hour or so. Grind to a puree with the consistency of gravy, adding about 1 cup of the soaking water and the coffee to do so.
  2. Break up the chorizo or chop bacon and fry over medium heat in a Dutch oven or other large, lidded, oven-proof pot. Once the chorizo has browned or the bacon is crispy, remove it and set aside. Add the venison and brown over high heat. You want the highest heat on your most powerful burner here, because the meat will want to steam and stew and not brown. If you are doing a big pot of chili, brown the meat in batches. Stir occasionally as it browns. Salt it as it cooks.
  3. Once all the meat is ready, add the onion to the pot and cook for 4 minutes, stirring often. If you are using chorizo, return it to the pot; if you are using bacon, leave it out for now. Add the garlic, stir and cook for 1 minute. Add the beans, paprika, cumin, coriander, chipotle powder and salt one at a time, stirring to combine each time.
  4. Add chile puree and tomato paste and stir to combine well. Add the molasses and enough beef broth to cover everything – you want it to be thin like a soup. I typically need at least a pint of broth, sometimes a quart. Stir to combine all this well, bring to a bare simmer and cook gently for 3 hours or so, stirring occasionally. Put the lid halfway over the pot as it cooks. You want it to eventually cook down and be thick.
  5. Once the beans are tender, you’re good to go. If you are using canned beans, now’s the time to add them. Return the bacon to the chili if you’re using it. Serve the chili with rice or cornbread, and top with cilantro, cheese and maybe some pickled onions.

 

A Word From the CEO- Preparation H…H for Hunting that is…

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By Prois CEO Kirstie Pike

It’s July.  And we all know what July means…big game seasons are right around the corner!

It’s Big Game Prep month at Prois.  With that, we have a series of tips for getting ready for your upcoming seasons whether you are hunting bear, sheep, elk, deer, antelope, goats or anything in between.  With most western archery seasons starting in August and September, getting into optimal shape is paramount. Western hunting involves logging many miles, elevation climbs and packing for distances and elevations.  Now, I am not at all suggesting you train for a marathon to prepare or build an American Ninja Warrior course in your back  yard…there are some other great ways to get into hunting shape.

1.  Hit the hills.  While many of us maintain some sort of regular cardiovascular exercise routines, grunting the mountains takes on a completely different set of muscles and cardiac endurance.  Especially if you are planning to hunt in elevations significantly higher than where you live.  Aim for 3-4 significant hill climbs weekly.  Work to improve speed and cardio endurance each time.  Now- you can train with or without a weighted pack.  Your goal should be optimizing your climbing endurance.

2.  Weight Train.  I’m not saying you have to bulk up for hunting season, but I am saying that improving your chest, back, core and leg strength will only benefit.  You can get great results at your gym or you can DIY with great programs like Insanity, T25 or P90X.

3.  Get Mean and Lean.  If any of you are at all like me, I have found that the summertime festivities have helped me add a couple of pounds.  I’m not at all encouraging dieting here.  I am only encouraging a healthy diet with lean meats, veggies, fruits and whole grains.  Your body will burn these foods more efficiently and you will lean out easier.

4.  Practice.  Start working with your weapon of choice if you haven’t yet.  Make sure your optics, sights, rests and actions are working cleanly.  Work from varying distances and angles.  Work on shooting from varying positions as well.

5.  Check Your Gear.  Take a day to pull it all out.  Check your clothing, packs, optics and pack gear.  It’s a good time to dust off your tents, JetBoils and water filters just to make sure everything is functional.

6.  Scout.  Check your maps.  If you are heading to a new area, check with the local biologist.  There are many products out there such as HuntData maps, goHUNT.com and Onxmaps that can really be beneficial for preparing for your backcountry hunt.

Alas…as much as we all wish the seasons were immediately upon us, it is fun to start the preparations for the upcoming seasons.

FROM HEAD TO TOE… PROIS® HAS GOT YOU COVERED

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Próis® Hunting Apparel Offers Accessories Better Suited for the Woman Hunter

Only a few months until another round of hunting seasons commence across North America. What does that mean? It’s time to start organizing your gear in anticipation. Old and worn out gear may need replacing, and now is the perfect time to do it. Próis offers a variety of hunting accessories made specifically for the woman hunter. And, let’s face it, who doesn’t love accessories?

A good hunting pack is the perfect place to start. Spending a little extra for a quality pack is a must. For something that won’t wear out after one season, try Badlands brand packs. The Badlands Kali Day Pack was designed to fit the physiological differences between men and women. This includes a shorter torso, more contoured shoulder straps, and a waist belt which is angled to fit the natural curvature of a woman’s hips. The center of gravity is positioned to enhance the balance point of the fairer sex as well. These packs accommodate a bow or rifle and are built with plenty of pockets for better organization of gear.

Ideally, you will be packing out some delicious wild game at the end of your hunt, so coming prepared with game bags is a good idea. Próis carries Caribou Gear Game Bags, which are reusable, ultra durable, and easy to clean. These bags come in two different sizes, made specifically for the species you plan to hunt. Caribou game bags are made with synthetic materials that are stretch, snag, and tear resistant.

Possibly one of the most important accessories for hunting the backcountry is a reliable pair of boots that will last through multiple seasons. Your feet deserve the best and Próis delivers, featuring women-specific boots which are each built for comfort, durability, and functionality. All available through the Próis website, you can choose from three different brands and multiple styles: Grub’s, Kenetrek, and Zamberlan.

As mentioned before, if your feet aren’t happy, you quite literally will not get very far. Pair your boots with the ever-so heavenly Incrediwear Incredisocks. Built for speed, performance and sustainability, Incredisocks possess a versatile combination of chic fashion coupled with extreme comfort and the healthful features you have come to expect from Incrediwear. Made from bamboo charcoal, the sleek designs only confirm Incrediwear’s commitment to perfection. What can we say? These socks are incredible.

Find all of these items and more at www.proishunting.com.

Próis was created for women, by women who refuse to settle for downsized men’s gear or upsized children’s gear. Each garment is created with the most technologically advanced fabrics available and a host of advanced features to provide comfort, silence and durability. The company’s out-of-the-box thinking has resulted in amazing designs for serious hunters that have taken the industry by storm and raised the bar for women’s outdoor apparel.

To learn more about the company’s innovative line of serious, high-performance huntwear for real women, contact: Próis® Hunting and Field Apparel, 28001-B US Highway 50, Gunnison, CO 81230 · (970) 641-3355 · Or visit: www.proishunting.com

A Word From the CEO…We Have Been Told We Are Different. So, So, Incredibly Different.

By: Kirstie Pike- CEO Prois Hunting & Field Apparel for Women

Prois is solidly in its 9th year of business and we have been proud to represent the cornerstone of technical, functional women’s hunting and shooting gear during these years.  I am often asked what sets Prois apart from our competitors.  Well…a lot of things, really.

IMG_9363From the beginning we focused on the fact that our products had to be the best in market for fit and function.  We spend endless hours choosing fabrics.  Working on fit.  Working on features that enhance the field experience.  We focus on what a serious hunter needs and create around those needs.  Our design team works closely to create THE best possible products.  We will not settle for substandard products.  In fact, it literally took us two years to nail down our Galleann rain system until we had the exact product we wanted.  We have endeavored to not lose focus on what our customers need and deserve.  We continue to look forward to introducing new products as well as improving (or even canablizing!) our older products.  All I can say is, “Stay tuned!”

We take great pride in building a platform for female hunters, shooters and outdoor enthusiasts to connect, learn and express themselves.  I am personally extremely proud of the fact that we have found a way to bring women together in a non-threatening and fun way.  Many of these ladies have forged lifelong friendships with each other.  I love the fact that some of these ladies will connect regionally to get together and adventure.  Some ladies will travel long distances to get together.  We introduce several ladies-only hunts each year and it is here too where we literally form lifelong friendships.  We recently introduced Facebook groups that are state specific for ladies only.  It has been a fantastic way to share information, get advice and even form state get togethers.  Recently, the ladies in South Carolina gathered the ladies up for some great fun and shenanigans.  We are working on this for Colorado and other states are doing the same.  While these efforts do indeed help provide grassroots exposure for Prois, the true purpose is to get ladies together to network and support.

We foster a positive and supportive environment for hunters and women.  Occasionally I will stumble past a social media cat fight between women or hunters.  I am always shocked and disappointed.  We do not tolerate drama, spiteful comments or competitive nature.  Women are awesome and often get a bum rap for being  ‘catty’, when in fact most of us are not.  I am constantly impressed as to how the ladies who surround this company constantly hold each other up, make each other laugh and truly bring out the best in each other.

Anyone who follows us knows by now that humor is paramount.  Appropriate or inappropriate…we don’t care!  We do offer a few disclaimers…if you bring a child in our offices we cannot be held liable for any psychological damages incurred. (With that, you should probably not allow your children to open any cabinets here.  Just saying)  Your mom is not your actual mom…it is a metaphorical mom.  We promise.  If you have a phobia and you are careless enough to share that…we shall torment you endlessly.  We enjoy recess here.  Everyone should.  We may have a beer cooler in the office.  Don’t judge.  We name inanimate objects and create voices for the office pets.  Never gets old.

We work very hard to get to the grassroots – this is where our customers are.  We learned long ago that a business like ours cannot sustain itself by being a nameless, faceless product or by utilizing marketing procedures that are impersonal..  We have to get out there and work hard to bring our product and our company to hunters all across the country.  We are also learning the value of having our staff step out and help represent the product and the brand.  Who better to sell us then…well…us!

At the end of the day, Prois puts ladies first.  While economic sustainability is my ultimate goal, we truly love women (not in a creepy way) and have found that taking the personal approach is the way to grow a women’s hunting company where traditional means of marketing are essentially ineffective.  To the ladies…thank you for your continued support and humor!

Carpe Diem!

A Word From the CEO- It Is Officially The Hunting Doldrums

IMG_7545By:  Kirstie Pike- CEO & Founder Prois Hunting Apparel

The doldrums.

I was recently putting away all of my gear and equipment from turkey season when it came to me.  This time of year is officially the Doldrums for hunters.

Typically, as I offload my packs and gear at the end of one particular hunting season, I am simultaneously repacking and organizing for the next hunt which is never far behind.  I am changing calls, optics and essentials.  I am switching out from shotgun to rifle to bow.  I am packing licenses, ONYXmaps and whatever else I need.

But it is the Doldrums and my pack (named Packpack) sits empty and withered in my closet. When I open the door Packpack makes me feel guilty. He just stares at me with a big, frowning zipper.  But it’s not just that.  Here are some additional signs that I am drifting about in the hunting Doldrums.

  • I log onto the Colorado Parks and Wildlife website weekly to see when the small game regulation brochure comes out.  Something has to be in season soon.
  • I drive past all of my duck hunting honey holes every day.  I find myself counting ducks, looking at the terrain and quietly letting all waterfowl know that they will be mine.
  • I slow down to count geese.  Oh man…there are geese.  Lots of geese.  They will be mine.
  • I may have logged on to see when the 2016 waterfowl dates are.  Still.  Not.  Posted.
  • I begin irrationally hoarding all wildgame in the freezer.
  • I have already purchased my turkey loads for fall.  I wasn’t a boy scout, but I like preparation.
  • My husband won’t acknowledge my repeated requests to go scouting.  Something about no access yet.  Pish.  Whatever.
  • I have rearranged the fall hunting licenses on the bulletin board by dates and alphabetical order.
  • I went to the close out sale at Sports Authority for shorts.  Didn’t buy shorts but did buy two new pairs of hunting gloves.
  • When I pull out of the garage, I promise Lola (my bow) that I will pay more attention to her soon.  It’s not her.  It’s me.
  • I sit on the deck with a glass of wine and find myself ranging objects on the ranch.
  • I can neither confirm nor deny I have investigated the weather patterns and precipitation for the last three years for the dates of my sheep hunt.  Don’t judge.
  • I may or may not have mentally rearranged the house for potential incoming mounts.
  • I have entered all posted hunting seasons in various states into my calendar.  You never know.

So there it is.  I have been cast adrift in the hunting doldrums and am impatiently waiting for the winds to change.  It seems I will continue to mouth breathe my way into fall and continue my ever increasing Doldrum activities until that time.  Until then…

Hunting Doldrums

Hunting Doldrums

GO WILD FOR PRÓIS® HUNTING APPAREL’S SAFARI SALE

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Próis® Safari Gear is Currently On Sale Through the Month of June

Whether it’s a once-in-a-lifetime trip or you are going for the tenth time, the excitement of heading to Africa never dwindles. As if a trip to Africa wasn’t exciting enough, Próis® Hunting Apparel is having a sale on all Safari products through the month of June in celebration. Take a closer look at some Safari items the women’s-only apparel company has to offer.

Africa can be very hot, which means breathable, moisture wicking, and UV protecting fabrics are a must. Próis Sojourn T-shirts are made with all of these qualities and more. The Sojourn Safari short sleeve is the perfect shirt for a day in the bush. It is made of a polyester/spandex blend fabric, which makes it extremely pliable, form-fitting, and silent. When the weather calls for something warmer, try a Sojourn Safari Hoodie, which is constructed of the same soft and stretchable materials. The hood is great for added concealment during a stalk or extra blockage from the wind as temperatures decline at dawn and dusk. Próis Sojourn T-shirts come in colors Khaki and Olive and from sizes XS-XXL.

Próis’ Adventure Pants are great for any activity, but they fit especially well into the Safari lifestyle where mobility is key. Constructed of 94% nylon and 6% spandex, these pants have plenty of stretch and move seamlessly with you as you stalk. They are purposely cut with ample room through the rear, hips, and thighs for added breathability and ease of movement. Pockets along the front and back of the pants are perfect for storing gear while on the go. Additionally, they feature belt loops for your belt and ammo pouch. The Adventure Pants are available in Olive and Stone and in sizes XS-XXL.

A belt, ammo pouch, and sling are essential for hunting the Dark Continent as it’s likely you’ll spend a large portion of the day on foot. Be sure to check out Próis’ selection of leather goods which are on sale through the end of June.

Get all of these items and more at www.proishunting.com. All of the above products can easily be found on sale in the clearance section of the Próis website.

Próis was created for women, by women who refuse to settle for downsized men’s gear or upsized children’s gear. Each garment is created with the most technologically advanced fabrics available and a host of advanced features to provide comfort, silence and durability. The company’s out-of-the-box thinking has resulted in amazing designs for serious hunters that have taken the industry by storm and raised the bar for women’s outdoor apparel.

To learn more about the company’s innovative line of serious, high-performance huntwear for real women, contact: Próis® Hunting and Field Apparel, 28001-B US Highway 50, Gunnison, CO 81230 · (970) 641-3355 · Or visit: www.proishunting.com

Talking Technical… Sojourn Safari Hoodie

MiaEnstromIn honor of all things SAFARI at Prois this month, we’d like to go a little more in depth about one of our favorite shirts, the Sojourn Safari Hoodie. Not only is it the perfect addition to your duffel when heading to the Dark Continent, this hoodie is also fantastic for activities such as hiking or preseason scouting trips. Let’s touch base on the properties that make the Sojourn so heavenly:

1. Polyester/spandex fabric. Known for being extremely durable, quick to dry, and moisture wicking. These fabrics are very pliable and resilient, making them perfectly capable of withstanding the strenuous activity of a hunter’s lifestyle.

2. Antimicrobial properties. These help to destroy and inhibit the growth of microorganisms, such as bacteria and fungi. Bacteria and fungi cause odor, and odor is down right bad for hunting… What more can we say? Screen Shot 2016-06-03 at 1.14.13 PM

3. UV Protection. A tighter weave makes it more difficult for sun to pass through the fabric, which makes the Sojourn hoodie the perfect garment for spending an extended amount of time in the outdoors.

4. The power of the hood. Let’s face it, a hood makes anyone feel more powerful. It also offers protection from sun and wind.

5. SALE SALE SALE!!! The Sojourn hoodie is… wait for it… on sale for $65.00 through the month of June, so you better strike while the iron’s hot!

Click here to view all our current sale items!

A word from the CEO- The ‘Murder’ of Harambe –The Internet Mob Justice and The Degradation of Our Society.

By: Kirstie Pike, CEO and Founder Prois Hunting & Field Apparel for Women

It’s not often I use this platform to voice my opinions about politics or current events.  Yet, when the recent case of the gorilla shot at the Cincinnati Zoo to protect a toddler who fell into the animal’s enclosure caught worldwide attention, I couldn’t help it.

My first response to this incident was, “Of course the animal had to be destroyed.  It’s tragic, but the life of a small boy hung in the balance.”  I for one could not sit by and watch a child potentially die at the hands of an animal.  If it was my child, I can only imagine the fear.  I personally feel zookeepers had no other recourse.  Tranquilizing would take too long and could potentially agitate the animal further.

My second response was that it would seem the Cincinnati Zoo would need to do some serious upgrades to any enclosure into which a visitor may fall or jump.  This clearly goes without saying.

However, as the story continued to unfold I found myself horrified at the state of our society.  I was soon shocked (yet not totally surprised given the constant anti-hunting sentiment we receive) to see that people were protesting the killing of this gorilla.  While I agree, this animal was a beautiful animal who was also caught in a situation he didn’t cause…the life of a toddler was in the balance.  A rational person could not watch the video footage of the child being drug by the gorilla through water and not think that the child was in eminent danger.   However, this is what animal activists and anti-hunters do…they believe the life of an animal is more important than that of a human being.  My question…could ANY of these protesters sit by and watch their own baby in the same situation and think, “This is all fine.”?  Doubt it.  This is, unfortunately, a sad twist on society.  It is one I cannot understand and it is downright scary.  It means this, the very core of our society is rotting away and the value of life is diminished.

My mind then wandered to the parents who apparently didn’t notice the toddler missing or climbing into an area he most definitely should not have been.  Accidents happen and I am certain the child’s mother did not wake up that morning thinking, “I think I will let little Billy jump into a gorilla enclosure today.”  I can imagine neither her fear nor her guilt.  For those of us who have raised children, they are miniature Houdinis.  They just are.  Turn your back one minute and the wall is covered with crayon or one sibling has cut the others hair.  (Both true in my house)  While blame of this incident ultimately lies on the shoulders of the parents, this turned out to be a tragic incident and I am certain they are reliving this constantly.  This seems to be punishment enough in my opinion.  Apparently I was wrong.

As they days ticked by I was shocked to find out just how extensive hate runs in this society.  I started seeing comments directed to the mother of the child.  Here you go…Internet Mob Justice.

 “that animal is more important than your s—–kid” “u should’ve been shot” “you’re a really bad mother and a f—ing killer”

Want to see it turn racial?  Well it did… the internet came alive with comments about how the gorilla was black, unarmed and 17.  People began citing that the gorilla was killed to spare white privilege.

Internet mob justice.  It took no time for internet users to blast their opinions, set up petitions, threaten the mother of this child and become experts on parenting.  I watched this unfold for a while but couldn’t help feeling a sense of frustration and sadness.

Protests At Cincinnati Zoo

Protests At Cincinnati Zoo

There is something deeper and more fundamental at work here.  The internet, while being a great tool, is also reshaping our society.  Anonymity makes people bold.  It takes very little to spark the internet outrage machine and what follows is a mob vengeance mentality.  According to Max Fisher, “The internet mob determines the severity of a crime based on subjective factors, such as how unlikable they find the alleged criminal to be, how likable they find the victim and the degree to which the alleged crime fits into their preconceived beliefs.  You’ll notice that most of these trace back not to the crime’s impact on society, but rather the degree to which punishing the crime will feel good for the punishers.”

Unfortunately, the punishers often are incapable of seeing varying opinions and facts that differ from their own.  This is purely irresponsible and downright dangerous.